عنوان مقاله [English]
In order to increase the ability of farmers in the process of marketing and to improve the status of marketing, In order to increase the ability of farmers in the process of marketing and to improve the status of marketing; extension should indentify its role in marketing. The purpose of this study was to identify role of extension in marketing the prsian melon in Garmsar as perceived by extension specialists and farmers. In this study educational needs of farmers in regard to marketing was identified and prioritized. The sample was 140 farmers and 30 experts and they were selected using by cluster random sampling method. The research design included an applied research and to questionnaires. The data was analyzed by using man whitney and cruskal wallis methods the independent variables were education, age, main occupation, attending in extension and education classes, identifying market, market management and improving the quality of products. The dependent variables were market selection by farmers; farmer’s opinion on role of extension in marketing, different markets for agricaltural products and probability of role of experts in marketing agricultural products. The results of the study showed a positive relationship between education and market selection and between different markets and farmers;Opinion in regard to role of extension in marketing agricultural products. In addition it was found out that there was positive relationship between attending the extension classes and probability of role of extension specialists in marketing agricultural products. In regard of marketing problems; farmers; opinion in regard to role of extension in marketing agricultural products and ways of using extension education methods in marketing; it was found out that there was no difference between farmers and experts opinion.